Descriptions
Conduct interviews (5-7 per persona) with existing high-value customers and non-customers to develop 3 detailed, evidence-based customer personas for product development.
Skills
Frequently Asked Questions
Is the budget inclusive of paying for customer incentives?
No, the client will manage and pay for all incentives for interviewees.
Are video recordings of the interviews required?
No, only detailed, anonymized notes and transcripts are required.
