Descriptions
Develop a comprehensive 30-page Brand Tone of Voice and Messaging Guide for a wellness brand, defining brand personality, approved language, vocabulary, and “Dos and Don’ts.”
Skills
Frequently Asked Questions
How many internal stakeholders will need to be interviewed?
The scope includes interviews with the CEO, Head of Marketing, and Head of Customer Service.
Is this guide for internal or external use?
It is an internal document for all marketing and communications teams.